Primary Booker: whose details are saved to a group booking?

When a customer makes a booking for more than one person on your Customer Booking Page (CBP), only one set of contact details is saved against the reservation. The Primary Booker is the person who identifies themselves as that main contact.

What the Primary Booker is

In a multi-person booking, the customer is asked to say which of the people on the booking is them — the person doing the booking and organising the group. The details they enter for that person (name, email, phone and any other contact fields you collect) become the reservation's main contact.

Everyone else on the booking is still recorded as a participant, but confirmation emails, receipts and any follow-up from your shop go to the Primary Booker.

What the customer sees

As they fill in the people on the booking, the customer marks one of them as the Primary Booker (previously labelled “This is me”). That person is then treated as the account holder / main contact for the whole reservation.

• The Primary Booker’s email is where the booking confirmation is sent.
• The Primary Booker becomes the customer record the reservation is attached to in Back Office.
• The remaining people are saved as additional participants on the same reservation.

Why it matters

Because the Primary Booker’s details drive the reservation’s main contact, it’s the record you’ll search for, message, and see against the booking. If a group booking looks like it’s attached to the “wrong” person, it’s almost always because a different participant was marked as the Primary Booker at checkout.

Good to know

• This only comes into play on bookings for more than one person. For a single-person booking, that one person is automatically the main contact.
• The feature was previously called “This is me” — if you’ve seen that wording before, it’s the same thing.
• Which contact fields the Primary Booker is asked to complete is controlled by your customer-details settings for the offering.