Location: Available via the Reports section in the BRM back office
example:
Access & Security
A Reports Dashboard card is visible in the Reports section of the back office
Clicking the card opens the embedded Looker dashboard, which loads directly within the BRM interface
Report data is restricted to the logged-in store. Multi-store view will be available as a premium feature.
Dashboard Overview
This dashboard gives you insights into your reservation activity and revenue performance. Each chart and metric is designed to help you take action and make informed decisions.
Filters
*Filter selection is applied by clicking the Update button. The dashboard does not auto-refresh on selection.
Filter | Use Case | Options | Default |
Start Date | View bookings starting during a specific time range | Preset & custom | This Year |
Created Date | View when bookings were made (e.g. last-minute vs. planned) | Preset & custom | Any time |
Status | Filter by latest reservation state (e.g. Cancelled, Checked In) | Multi-select | Any value |
Booking Channel | Analyse bookings by source (e.g. website, back office) | Multi-select | Any value |
Discount Code | Assess performance of discount campaigns | Multi-select | Any value |
Reservation Type | View based on internal classification (e.g. client vs rental) | Multi-select | Any value |
*All filters update every chart on the page when applied.
Dashboard Metrics & Value
Component | What does it do? | Calculation Logic |
Total Revenue | Understand your gross income from all bookings | SUM of totalPrice + delivery + pickup + extras |
Total Assets Rented | See how often your assets are being used | SUM of all assets included in reservations |
Average Length (Days) | Measure how long people are renting for | Total booked days / Total reservations |
Total Reservations | Track your volume of business | COUNT of unique reservations |
Av Revenue/Reservation | Assess customer value per transaction | Total Revenue / Total Reservations |
Av Bikes/Reservation | Monitor asset usage per booking | Total Assets Rented / Total Reservations |
Av Lead Time (Days) | Understand how far in advance bookings are made | Average of (Start Date - Created Date) across all reservations |
Charts & Graphs
Chart | What does it do? | Details |
Revenue vs Reservations | Compare volume vs income month by month | Monthly totals for revenue (bar) and reservation count (line); hover to view exact values |
Reservation Status | Understand how many bookings progress to each stage | Pie chart showing % of bookings in each status (Checked In, Confirmed, Cancelled, etc.) |
Reservation Type | Track types of customers or booking flows used | Pie chart showing breakdown of reservation types |
Booking Channel | Evaluate the performance of sales channels | Pie chart showing % of bookings from each channel |
Discount Code | Analyse which discount codes are effective | Pie chart showing % of bookings by discount code |
Asset Category | (Coming Soon) View reservations by asset type | Future chart – will display % of bookings per asset category |
Additional Functionalities
Feature | What does it do? |
Export Data | Download detailed reservation-level data for your own analysis or reconciliation |
Drilldown | Click into monthly graphs to view higher level of detail behind the graphs |
Data Validation
The dashboard is fully aligned with your BRM data and supports consistent reporting:
When "Exclude Cancelled" is enabled, revenue and booking totals match the old “Rentals per Month” report
All calculation logic is consistent with other BRM reports and tools