Why should your bike rentals be on Facebook?
Facebook is the biggest social network with over 2.8 billion active users so if you still do not have a Facebook Page, you should create one now.
Not only can you reach more people with Facebook but you can target the specific people that could become your customers. Facebook Insights (analytics) will let you analyse your customers and your digital marketing in detail.
More tips on how to maximise your posts on Facebook is in our blog BRM Top 4 Marketing Tips for bike rentals.
If you already have got a Facebook page, you can easily add a “Book Now” button and link it to your online booking system so customers can book your bikes directly, without getting distracted and giving them a chance to book them somewhere else.
If you don’t yet have a page yet, you should seriously consider creating one. Even if you don’t have a website, you can let customers book bikes straight from your Facebook page.
How to create “Book Now” (Classic Pages) or Call-To-Action button (New Pages Experience)
On Facebook Classic pages:
Log into your Facebook Page, you will need to be an admin, editor, moderator or advertiser to add the button.
- Click + Add a Button below your Page’s cover photo
- Select the “Book Now” button from the drop down menu. Copy the URL address from your BRM online booking page. You can use the same URL for both the Website and Mobile Website address as the tool is fully responsible on mobiles. Use the same URL for all the options.
Once the button has been created, you can test your button:
- Hover over your button
- Select Test Button
Here is a link to Facebook Help Center article.
If you already have a “call-to-action” button on your Facebook page, you can change it to “Book Now” button following these instructions: https://www.facebook.com/help/1638565256396310
On Facebook New Pages experience:
1. Click your Page in the left menu.
2. From your Page, click , then click Add Action Button.
(if you already have a button it will show "Edit Action Button")
3. Select a button, then click Next.
("View Shop" allows you to enter a URL)
4. Follow the instructions on the screen.
5. Click Save.
Can I see if anybody has used the button?
As soon as you have created the button, you will be able to see how many people have clicked on it. Hover over your Book Now button and then hover over See Insights to see how many clicks it’s received in the past seven days. Go to ‘this week’ on the right side of your Page and then look under CTA clicks to see how many people have clicked your call to action that week.
With a visible “Book Now” button your customers are more likely to make a booking with you so it is an easy way to increase your rentals. All bookings are commission free. Create one today!
p.s. if you are not yet a BRM customer have a FREE trial directly here.