The Content Panel is all about customising the actual email content you send in response to certain events:
You can choose which message you are looking at with the menu at the top.
Then change the subject and content of each message
The checkbox below is used to set whether or not this notification is on or off.
There are currently 5 messages that BRM sends to your customers;
Provisional - optional automated response to a provisional online booking
Confirmed - automated response to a confirmed online booking
Pre-Rental - before the reservation goes out
Pre-Return - [coming soon] an optional reminder before they are due to return items.
Post rental - when you want to follow up and see how they found your service
Adhoc - when you're in a reservation and want to communicate about that reservation with that customer
So how do these settings affect the content of the emails?
Please see this diagram;
- In red, numbers 1 & 2 we show you how to customise the email subject and content.
- in blue, letters A & B we show you other content and how it is controlled, like logo and reservation details:
First of all, unique to emails. (red numbers & yellow highlight in the above diagram)
- the subject goes in the subject line of the email and is repeated at the top of the email below logo and address. (please note in most cases we append the reservation reference too)
- the content goes next in the email. (it can be customised from the content panel)
Secondly, the rest of the content is shared with what is printed out when you hit print. (blue in the above)
A. the shop name, shop logo, shop address, shop number. See store details
B. remaining 'reservation printout' data. Barcode, reservation details, waiver etc. See customizing print details
Placeholders
You may want to control which placeholders you use in your communications with customers. You do that with placeholder tags. For example, if you want to send the example shown above:
Provisional Booking Aug0005-21
you will want to include the placeholder as follows in your email subject:
Provisional Booking {{reservation-reference}}
Full list of placeholders:
{{reference}} | Reservation Reference |
{{first name}} | First Name |
{{last name}} | Last Name |
Using placeholders is a good idea in order to:
- get the maximum open rates of your emails. It is less likely to be considered junk / spam if it has personalized information
- provide a more personal experience for your customers
See Also
Notifications advanced - customising the detail of what we print for a reservation