You will want to add your store address for a variety of reasons.
- so it appears on your customer communications. Emails, waivers etc
- so you can be found on BRM's various distribution channels, so you get more bookings!
Now, when you add your location, for instance in your Settings -> Store Settings you will be asked for the GEO co-ordinates; your latitude and longitude.
Hit the target icon on the right hand side and it bring up and integrated map. Simply find your location and drop the map pin on your exact location. It will bring back your latitude and longitude into the right fields so you can found!